The Treatment Everyone Is Searching for Each Summer

Whether you’re opening a new aesthetics business or deciding where to invest next, one question matters more than any other:

Which treatment delivers consistent patient demand all year round – and still performs when demand peaks?

In Australia, laser hair removal is one of the few aesthetic services that meets both criteria.

It is an evergreen treatment with steady, year-round demand, punctuated by predictable surges during the warmer months when patient motivation is highest.
The challenge for clinics isn’t whether demand exists – it’s whether their technology can keep up when that demand intensifies.

That’s where the Alma Soprano Titanium SE stands apart.

Australian Google search data shows sustained interest in laser hair removal throughout the year, with clear increases heading into and during summer, particularly in December.¹

This reflects how patients actually behave. Hair removal is researched, booked, and undertaken year-round – but motivation accelerates during periods of increased skin exposure.

For clinics, summer doesn’t create demand.
It amplifies it.

This is when booking pressure increases, diaries fill faster, and operational limitations become most visible.

Periods of peak demand place the greatest pressure on clinic operations.

During summer, clinics often face:

• increased booking requests
• higher incidence of tanned skin
• less tolerance for delayed treatment

Unlike traditional laser hair removal devices, Soprano Titanium SE is designed to be used all year round.

This allows clinics to continue treating patients when demand is highest – rather than deferring treatment, restricting bookings, or managing expectations.

The result is not seasonal dependence, but operational continuity when other systems can’t deliver.

From a business perspective, this means:

• stable utilisation across the year
• fewer bottlenecks during peak periods
• demand and revenue aligned, not offset

Unlike many aesthetic treatments that rise and fall with trends, laser hair removal is continually reintroduced to the market by a new generation of patients each year.

Young adults entering the aesthetics space frequently seek hair removal as one of their first treatments, creating a renewing pipeline of demand that does not age out.

This generational cycle gives hair removal a unique longevity:

• patient interest resets annually
• awareness does not need rebuilding
• relevance is maintained over time

For clinics thinking long-term, this makes laser hair removal a durable investment – not a short-term play.

Laser hair removal is not an occasional add-on. It is a foundational treatment category that supports stable clinic operations.

Unlike treatments driven by sporadic visits, hair removal is typically delivered as a structured treatment program, reinforcing regular patient engagement.

For many clinics, it is:

• the first treatment a patient books
• the first technology-based service they commit to
• and the starting point of a long-term clinical relationship

This makes hair removal a cornerstone service – not simply another item on the menu.

From a retention perspective, laser hair removal behaves differently to most aesthetic services.

Patients typically commence a course of multiple sessions, with treatments scheduled every 4–8 weeks, depending on treatment area and hair growth cycle. Maintenance treatments may follow.

This structure provides:

• predictable booking patterns
• improved diary stability
• greater confidence in cashflow forecasting

Few treatments offer this level of built-in retention from the first consultation.

Many legacy hair removal systems can’t treat darker Fitzpatrick Skin types.

Soprano Titanium SE is designed to reduce these constraints through:

• a triple-wavelength platform (755 nm, 810 nm, 1064 nm)
• gradual, In-Motion™ heating
• integrated contact cooling
• suitability across Fitzpatrick skin types I–VI

The practical outcome is greater flexibility when demand is highest – fewer barriers to booking and fewer reasons to say no.

Beyond clinical considerations, Soprano Titanium SE supports operational efficiency:

• no external cooling device required
• compact, mobile footprint
• streamlined treatment workflows
• a treatment experience patients commonly describe as warm and comfortable

Comfort supports adherence. Adherence supports completion. Completion supports long-term patient value.

This is how technology contributes to sustainable growth – not just treatment delivery.

A 2020 peer-reviewed clinical study found:

• 85% mean hair reduction2
• 4.8/5 average patient satisfaction2
• No significant adverse events, even among darker skin tones2

These findings provide clinical reassurance for practitioners integrating Soprano technology into their treatment offerings.

Laser hair removal is a year-round, evergreen treatment with predictable increases in demand during summer.

Soprano Titanium SE enables clinics to:

• meet baseline demand consistently
• perform confidently when demand peaks
• maintain operational continuity year-round
• benefit from structured retention and repeat visits
• and invest in technology designed for longevity

For clinics making long-term investment decisions, Soprano is not about chasing seasonal demand.

It’s about being ready when demand intensifies – and staying relevant every other month of the year.

As one of the most in-demand aesthetic treatments in Australia, laser hair removal continues to drive consistent search interest and patient bookings year after year. Partnering with Alma Lasers and investing in the Soprano Titanium SE allows clinics to deliver safe, effective, and comfortable laser hair removal across all skin types, while supporting long-term business growth. To learn how Soprano Titanium SE can strengthen your clinic’s treatment portfolio and help you meet demand with confidence, contact Alma Lasers today.

1. Glimpse. (2026). Laser hair removal: Monthly search volume trends in Australia (past 12 months) [Web search analytics]. https://meetglimpse.com
2. Akerman, L., Galkin, E., Lapidoth, M., & Levi, A. (2020). A combined triple-wavelength (755 nm, 810 nm, and 1064 nm) laser device for hair removal: Efficacy and safety study. Journal of Drugs in Dermatology, 19(5), 515–518.